Why âkeep calm and carry onâ pays off for investors
Aprilâs surprise tariffs announced by Donald Trump on âLiberation Dayâ unsettled global markets and caused a sharp sell off from panicked investors. Trump announced a 90-day pause of the reciprocal tariffs on 9 April and markets picked-up. The recovery then continued in the weeks following but uncertainty continues, leaving many investors asking â âwhen is the right time to invest?â
Is there ever a perfect moment?
Itâs natural to feel more cautious during periods of uncertainty, but waiting for the ârightâ time can often mean missing out completely. Markets tend to recover, and investors who resist the urge to sell, often find that patience is rewarded. In fact, history shows some of the best investment days followed the worst days, although trying to predict when is notoriously difficult.
Managing emotions and expectations
Negative headlines can encourage investors to switch or sell their investments, but emotional investment decisions rarely lead to better outcomes. A diversified, well-built portfolio should be able to manage short-term volatility while you stay focused on your long-term goals. Instead of trying to time the market, consider your long-term plans. The sooner you start, the more time your investments have to grow.
Time in the market, not timing the market
And the longer youâre invested, the more likely you are to benefit from long-term growth. Research shows that staying invested through the ups and downs beatsjumping in and out of the market based on short-term events. In other words, itâs time in the market that matters most.
Confidence and clarity
We can help make a plan that suits your goals, time horizon and risk appetite, giving you the confidence to invest calmly, whatever the market is doing.
*The value of investments can go down as well as up and you may not get back the full amount you invested. The past is not a guide to future performance and past performance may not necessarily be repeated. Financial protection policies typically have no cash in value at any time and cover will cease at the end of the term. If premiums stop, then cover will lapse.
